Case study-buffalo wild wings Essay Example | Topics and Well Written Essays - 1500 words

Case study-buffalo wild wings - Essay Example It also offers signature seasoning like desert heat, south west ranch, blue cheese, buffalo rub etc. All the food items are related to the western culture. At first, the company needs to expand its business operation in Europe. It can be observed that there demand of such kind of foods is huge as the people of UK are also habituated to eat this kind of tastes. Similar restaurant chain operations also exist in that market. So this is anticipated that these products and services of this restaurant will get good market place in UK (Wetherly and Otter, 2014). Few images of attractive buffalo wing dishes with excellent garnishing offered by the mentioned restaurant are given below which will attract the customers. As the restaurant business is related to western taste of food items so Europe is the best region for the purpose of marketing and expanding this business. Buffalo wings, boneless wings, chicken wings, hamburger, sandwiches etc which this restaurant is offering are also very famous and demandable food items in Europe. Major cities and countries in Europe can be the target market place for opening a new branch of this restaurant. Customers can get different taste of the similar food items from this restaurant. They can also provide some new variety of items which are rarely available in the existing restaurants in that continent. London, Berlin, Hamburg, Madrid, Paris etc are the targeted cities for this business (Cullen and Parboteeah, 2009). It is already mentioned that the target market will be the European market. The big cities and major countries will be the first target places. These countries are Germany, England, Spain, Italy, France etc. This kind of wing based items are very popular in the mentioned regions and if this restaurant can add some extra flavor in these food items then demand will be increased at rapid speed and the company can earn more amount of revenue