A Case Study on: Toyota Revs Up U.S. Sales Essay

Since 1903, Chevrolet or crossbreeding has been the best-selling automobile brand in the United States until 2002. Between deuce competitors, Ford is the first position in the merchandiseplace that year Toyota motor corporation of Japan change cars nearest to the two competitors and Toyota will pass Ford in the in truth near next as because for the in cardinalsity take aim of its long- terminal planning, modest goal and Toyota real Strategy that modest growth in Japan, europium and North America that was biggest opportunities in Southeast Asia besides unfortunately economics take aim of Southeast Asia has slowed.The Japanese commercialise is becoming more than competitive for Toyota and the star sign is losing sales to Honda & Nissan. For rec all overing this situation, Toyotas manger show to exploit opportunity fully and Toyota sales more vehicles in the states than in Japan. Than the slopped uses corporate level dodging to focus on U. S grocery store this syste m leads the secure into top place in the America commercialize. WE Must Americanize. Fujio Cho Toyota Motor Corporation Q. 1. count the threats and opportunities that Toyota is facing in its environment. Then list the military strength and weakness of Toyota?See more Satirical elements in the adventure of Huckleberry Finn essay respond Basis on the Toyotas argumentation environment, Toyota facing some several(prenominal) threats and opportunities. These are point out in the below Threats 1. The economies level of Southeast Asian countries has slowed. 2. The Japanese market is getting more competitive for Toyota. 3. Toyota is losing sales to Honda and Nissan. 4. ab initio Ford and Chevrolet has been best-selling car brand in the U. S market. Opportunities 1. Exploiting of Toyotas intend in the U. S. market 2. Approaching to local managers in order to Americanize. 3. issue taxes and current risk are reduced by manufacturing 2/3 of the cars U.S. and keeping revenues and expen ses in U. S. dollars. 4. Utilizing American designers to compete efficaciously in the U. S. market Strengths 1. The effectiveness of Toyotas in long-term planning. 2. Toyota has innovative current product development. 3. The American competitors have been slow to act to Toyotas threat. 4. As a troupe, Toyota is beginning to settle better long-term goals. 5. Toyota has accomplished ambitious goals. 6. Toyota do not like new direction and take that the firm stick Toyota Way Weaknesses 1. Initially, Toyota had a very conservative approach to goals. 2.Failure to recognize market opportunity to develop a full-size lam truck. 3. Slowing economies level in Southeast Asian countries.. 4. Traditionalists inside Toyota do not like where the company is headed and want to stick to old ways. 5. Lack of intellect of American preferences at the highest levels of the company. Q. 2. Consider Toyotas U. S auto business. What business level strategy is the firm use? What factors did you rely o n in stretchability your decision? Answer Toyotas CEO go through that they must Americanize for this purpose the firm is apply more American designers for care to be sell in the U.S market. This allows the firm to complete effectively with U. S auto market and to stay in touch with demands of American consumers. To achieve U. S market, the firm is using Geographical corporate level strategy. I relied on in reaching my decision, several distinct factors. These are given below 1. Toyotas business environment 2. Intend to exploit opportunity of Toyotas manager 3. Toyotas corporate level strategy Q. 3. In your opinion, is Toyotas corporate level strategy (to focus on the U. S Market) likely to be effective over the next ten days? Why or why not?Answer yes, I think Toyotas corporate level strategy is definitely to be effective over the next ten years as because it is a company which is known for the effectiveness of its long term planning. Its corporate level strategy gets tremendou s achievement in U. S Market. They are using American designers which will help to compete in the future due to get knowledge of updated consumer demand. It also using overall cost leadership strategy in American market. By considering the above case I think Toyotas corporate level strategy would be effective over the next ten years.